Kitchensell
Alex Chen — Founder & Lead Tester

About Alex Chen

Founder & Lead Tester

Former appliance repair technician. 8 years fixing microwaves, ovens, and refrigerators. Knows exactly what breaks and why.

8 Years Repair Experience500+ Products TestedIndependent Testing Lab

Who I Am

I started Kitchensell after eight years as an appliance repair technician. I saw the same microwaves fail for the same reasons — cheap door latches, undersized magnetrons, and installation mistakes that voided warranties. Homeowners deserved honest advice from someone who actually opens these machines.

My Expertise

Every product on Kitchensell is purchased at retail and tested for 30–60 days in a real kitchen. I measure wattage, test sensor cooking with identical meals, and track reliability data from thousands of owner reviews. Our ratings are never influenced by brands — we earn through Amazon commissions, but bad products get bad scores.

Our Review Process

01

Purchase & Unbox

We buy every product at retail price. No free samples, no sponsored units. We unbox exactly what you'd receive.

02

30-Day Kitchen Test

Each appliance lives in a real kitchen for 30-60 days. Daily use. Real food. Real messes. Real problems.

03

Standardized Scoring

We score across 12 categories: cooking performance, ease of use, cleaning, noise, build quality, features, warranty, value, durability, safety, energy efficiency, and customer support.

04

Comparison & Ranking

Products are compared head-to-head in the same kitchen, same conditions. No guessing. No bias.

05

Publish & Update

Reviews go live with full transparency. We update every 6 months or when new models release.